How to use a call to action (CTA) on social media
Social media can be an excellent tool for brand awareness, and driving potential customers back to your site.
If you add a clickable CTA (call to action) to your Biteable video, that CTA will appear when you copy a link to your Biteable watch page or embed the video on a webpage.
If you download your Biteable video and upload it to a social media platform, the CTA will no longer appear because mp4 files do not support clickable links or html overlays.
But don’t worry! Here’s how you can add a clickable CTA on social media.
These social sites allow clickable links in comments and captions. Add your CTA and link in your post caption, like this.
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8111_9oent7.png)
YouTube allows clickable links in video descriptions and throughout the video using a feature called “cards”. To reduce spam, they have stopped allowing clickable links in comments.
Here’s what a CTA will look like in the video description:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8141_hu2vts.png)
Here’s what a CTA will look like using “cards”:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8195_180x0uo.png)
Instagram and TikTok don’t allow clickable links in captions OR comments.
On Instagram, you can have a clickable link in your story or your bio on your profile.
On TikTok, you can have a clickable link in your bio.
Here’s what a clickable CTA looks like in an Instagram bio:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8222_v7g86r.png)
Here’s what a clickable CTA looks like in a TikTok bio:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8231_1gd6hdd.png)
In the caption of your post, direct followers to the link in your bio with a CTA like “Click the link in our bio for more information”.
If you have more than one link that you’d like to draw attention to, you can use a link in bio provider (like Linktree), or a custom landing page to host your links.
If you add a clickable CTA (call to action) to your Biteable video, that CTA will appear when you copy a link to your Biteable watch page or embed the video on a webpage.
If you download your Biteable video and upload it to a social media platform, the CTA will no longer appear because mp4 files do not support clickable links or html overlays.
But don’t worry! Here’s how you can add a clickable CTA on social media.
Facebook, LinkedIn, X (Twitter)
These social sites allow clickable links in comments and captions. Add your CTA and link in your post caption, like this.
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8111_9oent7.png)
YouTube
YouTube allows clickable links in video descriptions and throughout the video using a feature called “cards”. To reduce spam, they have stopped allowing clickable links in comments.
Here’s what a CTA will look like in the video description:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8141_hu2vts.png)
Here’s what a CTA will look like using “cards”:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8195_180x0uo.png)
Instagram and TikTok
Instagram and TikTok don’t allow clickable links in captions OR comments.
On Instagram, you can have a clickable link in your story or your bio on your profile.
On TikTok, you can have a clickable link in your bio.
Here’s what a clickable CTA looks like in an Instagram bio:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8222_v7g86r.png)
Here’s what a clickable CTA looks like in a TikTok bio:
![](https://storage.crisp.chat/users/helpdesk/website/b938a4c1d8943800/screen-shot-2023-09-27-at-8231_1gd6hdd.png)
In the caption of your post, direct followers to the link in your bio with a CTA like “Click the link in our bio for more information”.
If you have more than one link that you’d like to draw attention to, you can use a link in bio provider (like Linktree), or a custom landing page to host your links.
Updated on: 08/05/2024
Thank you!