How to use a call-to-action (CTA) on social media
Social media can be an excellent tool for brand awareness, and driving potential customers back to your site.
If you add a clickable CTA to your Biteable video, that CTA will appear when you copy a link to your Biteable watch page or embed the video on a webpage.
If you download your Biteable video and upload it to a social media platform, the CTA will no longer appear because mp4 files do not support clickable links or html overlays.
But don’t worry! Here’s how you can add a clickable CTA on social media.
These social sites allow clickable links in comments and captions. Add your CTA and link in your post caption, like this.
YouTube allows clickable links in video descriptions and throughout the video using a feature called “cards”. To reduce spam, they have stopped allowing clickable links in comments.
Here’s what a CTA will look like in the video description:
Here’s what a CTA will look like using “cards”:
Instagram and TikTok don’t allow clickable links in captions OR comments.
On Instagram, you can have a clickable link in your story or your bio on your profile.
On TikTok, you can have a clickable link in your bio.
Here’s what a clickable CTA looks like in an Instagram bio:
Here’s what a clickable CTA looks like in a TikTok bio:
In the caption of your post, direct followers to the link in your bio with a CTA like “Click the link in our bio for more information”.
If you have more than one link that you’d like to draw attention to, you can use a link in bio provider (like Linktree), or a custom landing page to host your links.
If you add a clickable CTA to your Biteable video, that CTA will appear when you copy a link to your Biteable watch page or embed the video on a webpage.
If you download your Biteable video and upload it to a social media platform, the CTA will no longer appear because mp4 files do not support clickable links or html overlays.
But don’t worry! Here’s how you can add a clickable CTA on social media.
Facebook, LinkedIn, X (Twitter)
These social sites allow clickable links in comments and captions. Add your CTA and link in your post caption, like this.
YouTube
YouTube allows clickable links in video descriptions and throughout the video using a feature called “cards”. To reduce spam, they have stopped allowing clickable links in comments.
Here’s what a CTA will look like in the video description:
Here’s what a CTA will look like using “cards”:
Instagram and TikTok
Instagram and TikTok don’t allow clickable links in captions OR comments.
On Instagram, you can have a clickable link in your story or your bio on your profile.
On TikTok, you can have a clickable link in your bio.
Here’s what a clickable CTA looks like in an Instagram bio:
Here’s what a clickable CTA looks like in a TikTok bio:
In the caption of your post, direct followers to the link in your bio with a CTA like “Click the link in our bio for more information”.
If you have more than one link that you’d like to draw attention to, you can use a link in bio provider (like Linktree), or a custom landing page to host your links.
Updated on: 27/09/2023
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