The best video aspect ratios for social platforms
For more information, view our full blog post and video on this topic.
When posting a video to Facebook, there are three aspect ratios that you can use.
16:9 (horizontal)
9:16 (full portrait)
1:1 (square)
For Facebook Stories and Reels, the recommended aspect ratio for your video is 9:16.
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The Instagram Feed also supports three aspect ratios for your videos.
16:9 (landscape)
4:5 (portrait)
1:1 (square)
It’s important to note that Instagram has combined all videos into one video tab. This means that when your feed videos are viewed on that tab, they will be played in a 9:16 format, with borders automatically added to the top and bottom of the video.
Instagram Stories and Reels maintain a consistent aspect ratio of 9:16.
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X / Twitter supports three aspect ratios for your videos posted on the platform.
16:9 (landscape)
9:16 (portrait)
1:1 (square)
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TikTok supports full portrait videos in a 9:16 aspect ratio.
If you upload content in a different aspect ratio, such as square or landscape, the platform will automatically center the video on the canvas and add borders to fill the empty space.
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When it comes to YouTube, the 16:9 landscape format reigns supreme. The platform predominantly supports landscape videos for its main content.
However, YouTube Shorts, the platform’s short-form vertical video feature, exclusively supports 9:16 full portrait videos.
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LinkedIn provides support for:
16:9 (landscape)
1:1 (square)
9:16 (full portrait)
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The best aspect ratios for Facebook videos
When posting a video to Facebook, there are three aspect ratios that you can use.
16:9 (horizontal)
9:16 (full portrait)
1:1 (square)
For Facebook Stories and Reels, the recommended aspect ratio for your video is 9:16.
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The best aspect ratios for Instagram videos
The Instagram Feed also supports three aspect ratios for your videos.
16:9 (landscape)
4:5 (portrait)
1:1 (square)
It’s important to note that Instagram has combined all videos into one video tab. This means that when your feed videos are viewed on that tab, they will be played in a 9:16 format, with borders automatically added to the top and bottom of the video.
Instagram Stories and Reels maintain a consistent aspect ratio of 9:16.
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Preferred video sizes for X (formerly Twitter)
X / Twitter supports three aspect ratios for your videos posted on the platform.
16:9 (landscape)
9:16 (portrait)
1:1 (square)
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TikTok's ideal aspect ratio
TikTok supports full portrait videos in a 9:16 aspect ratio.
If you upload content in a different aspect ratio, such as square or landscape, the platform will automatically center the video on the canvas and add borders to fill the empty space.
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YouTube and YouTube Shorts aspect ratios
When it comes to YouTube, the 16:9 landscape format reigns supreme. The platform predominantly supports landscape videos for its main content.
However, YouTube Shorts, the platform’s short-form vertical video feature, exclusively supports 9:16 full portrait videos.
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Best aspect ratios for LinkedIn videos
LinkedIn provides support for:
16:9 (landscape)
1:1 (square)
9:16 (full portrait)
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Updated on: 17/10/2024
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